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Skin care spending spree continues with well-known derm brand.
July 3, 2015
By: Christine Esposito
Editor-in-Chief
Unilever has signed an agreement to acquire Murad, marking the global giant's second high profile acquisition of a privately held skin care brand in as many weeks. On June 24, Unilever announced that it had acquired Dermalogica. Unilever also acquired Kate Somerville in early June and REN in March, moves which jointly position the firm as as a key player in the personal care prestige segment. Founded in 1989 in Los Angeles, Murad is regarded as the first modern doctor-built skin care bra...
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